Philosophy
Not social media. Meaning media.
Remember the last time you felt truly understood? There is nothing more powerful than that.
My dream is for We Stand For to be the best way to express yourself meaningfully, so we all feel more understood and better support each other.
I find platforms today either too short-term and dopamine-driven (TikTok, Instagram), anonymous or unconnected with the real you (Reddit, X), or too careful and unconnected from your community (Substack, Medium). There is a place and a time for all of those, but I want We Stand For to be different.
In the short term, I want you to walk away from We Stand For feeling inspired and intentional. In the long term, that you can look back on your experiences and be proud of what you stood for and what you shared with your community.
Brian Lai
How this was designed
The design follows increasing depth, from Card to Bio to Page.
The surface is the Card: who I am from afar, and how you can quickly stay in touch. The Bio is who I really am if you get to know me: what I cared about before, and what matters to me Right Now.
A Page is where you can really deep dive into my soul (completely private, invite-only, or public) on a specific topic, cause, or project. I believe this allows feeling understood in depth, but also unbelievably in breadth.
Brian Lai
We built an internet for attention. This one is for meaning.